Adidas is entering the Gumball 3000, and they’re inviting you along for the ride. To be a part of the race, just play a few rounds of their online racing game, and you might be the lucky winner of a ride along during the last stage of the rally.
To celebrate their entry, they’ve teamed up with Foot Locker to develop a completely new streamlined footwear silhouette with a “slick design and colouring that captures the spirit of the Gumball”. They’ve even incorporated a sole with an extended heel tread that was inspired by the needs of their rally drivers.
[Via: GT Spirit]