…Apple is colorblind?

iPod Nano

Apple went iPod crazy on Tuesday, and released an updated Nano, a new Touch, a larger (and cheaper) Classic, and Shuffles in all new (for them) colors.

The tech blogs have all managed to beat this news into the ground already, so I’m not going to dive into the details, but what I am going to wonder aloud about is this: Why did it take Apple so long to release an iPod in a rainbow of colors? (Or Nano-Chromatic in Apple speak.)

While Apple was busy doling out doses of iPod five flavors at a time, ColorWare managed to make an entire business out of taking your iPod and adding color to it, and they even charge an extra fee to do so.

It’s obvious that the demand for colors has always existed, as evidenced by Apple’s decision to release their products in various (limited) colors along the way, and the mere existence of ColorWave, so why hasn’t Apple jumped on this bandwagon before?

The world may never know…

[Apple – iPod]


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