…Be Kind Rewind is creative?

How do you advertise for a movie about two video store employees that replace erased tapes with low budget recreations?

Simple: Replace the trailer with a low budget recreation.

Original:

Low Budget:

Brilliant!

BTW: Be sure to check out the Be Kind website, as it has also been “Sweded”, and is one of the best movie sites I’ve seen in some time.

[Be Kind Rewind]

[Via: Cinematical]

Tagged as: Advertise, Be Kind Rewind, Creative, Erase, Low Budget, Movie, Original, Recreation, Sweded, Trailer, Video Store, Web Site