…Be Kind Rewind is creative?

Be Kind Rewind

How do you advertise for a movie about two video store employees that replace erased tapes with low budget recreations?

Simple: Replace the trailer with a low budget recreation.

Original:

Low Budget:

Brilliant!

BTW: Be sure to check out the Be Kind website, as it has also been “Sweded”, and is one of the best movie sites I’ve seen in some time.

[Be Kind Rewind]

[Via: Cinematical]

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