When Johnny Cupcakes opens a new shop, they want it to be filled with unique experiences – making you feel like you stepped into a time warp. All shops are set up as old fashioned bakeries, displaying limited edition t-shirts in refrigerators rather than actual cupcakes. T-shirts even get packaged in special food/bakery packaging.
For the opening of their London shop, they created a Rube Goldberg style machine that puts metal balls on an endless, and endlessly entertaining, loop through various jumps, hoops and whoops:
