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…Adidas is adding AR to their Game Pack shoes?

Adidas Originals AR Game Pack

Sure, your shoes look good and show off your style, but do they do anything besides keep your feet protected?

If they’re part of the Adidas Augmented Reality collection they do! Starting in February of 2010, Adidas will release a collection of shoes with an augmented reality code built directly into the design. These five special kicks, called the Adidas Originals AR Game Pack, will unlock an exciting online experience with challenging games and exclusive content living within a virtual version of the Adidas Originals Neighborhood.

Are you ready?

[Adidas Originals - AR Game Pack]

…Nike and Transformers are teaming up again?

Nike Transformers

It’s not often that shoe fanatics and Transformers fanboys collide (except for the shoes that came out after the first Transformers movie) but when custom kicks like these are on the line, I would be surprised to see riots breaking out in the streets.

The line of shoes, which draw heavy (and officially licensed) inspiration from Transformers 2: Revenge of the Fallen, include customized versions of the Zoom Sharkalaid, Zoom FP and Zoom Flight Club, with Bumblebee, Soundwave and Megatron all represented.

If you want a pair, you better start looking around though, because you can’t just expect to walk into your local Foot Locker and pick a pair off the shelf.

[Via: Shoe Collector]

…It’s Things Thursday: TOMS Shoes?

TOMS Shoes

TOMS Shoes might be made of canvas and certified vegan, but they’re also much more than that: They’re the driving force behind a movement to give the world a decent pair of shoes.

That’s because for every pair of TOMS Shoes that you buy, they’ll give a pair of TOMS Shoes to a child in need. So far, this One For One plan has given over 140,000+ pairs of shoes to children, and in 2009 alone, they plan on giving away more than 300,000 pairs.

Don’t take my word for it though. Check out the video, give the site a look, and see if your next pair of shoes should do more than just make your feet look good.

[TOMS Shoes]

…Iron Fist makes Zombie Stompers?

Zombie Stomper

Nothing says it’s time for a night out on the town like neon pink and green heels called Zombie Stompers from a company called Iron Fist.

[Iron Fist]

[Via: Boing Boing]

…It’s Things Thursday: Dr. Martens For Life?

Dr. Martens For Life

Nothing lasts forever, but at least with the new Dr. Martens For Life boots and shoes, your footwear can last as long as you do.

Thanks to added weight and thickness in the inner core of the sole and a highly resistant and supple leather called Hardlife, the new For Life line comes with a lifetime guarantee, meaning when they eventually wear out, Dr. Martens will repair them, and will continue to repair them for the rest of your life – guaranteed.

[Dr. Martens - For Life]

[Via: Uncrate]