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…Marc Horowitz spent seven days in a Nissan Sentra?

Seven Days In A Sentra

Seven Days In A Sentra is, as far as I can tell, Nissan’s attempt to go viral with their advertising (since anything with a MySpace page attached is probably an attempt at viral marketing). The premise is that Marc Horowitz, comedian extraordinaire, lived for seven days in a Nissan Sentra (hence the title). It wouldn’t be much of a project if Marc didn’t have some rules established, so he set up the following:

  1. I must live 7 straight days out of my Sentra. I am free to come and go from the Sentra as I please.
  2. I must not return to my apartment at any point during the 7 days.
  3. I must assume my normal day-to-day responsibilities including work and all scheduled client meetings.
  4. I must personally prepare at least 4 meals within the immediate vicinity of my Sentra.
  5. I must go on at least one date. Hopefully more.
  6. I must not let anyone else drive my car for the 7 days.
  7. I must sleep in a different location each night. Once the location is chosen I must not move from it.
  8. I must not set foot outside of my car for any reason from 12am to 5am.
  9. I must host at least 2 social functions in my Sentra. One must be on or after Day 6.
  10. I must maintain the highest standards of personal hygiene.

It pretty much goes as you’d expect, with “random” comedic occurrences and a string of successes leading Marc towards his goal (does seven days even count as a goal? I call that a vacation), but there are some entertaining moments along the way, so it’s definitely worth a look. Plus, if it’s supposed to be viral, I’ve just passed it on, so it looks like it’s working. You want an eggroll?

[Seven Days In A Sentra]

[MySpace – Seven Days In A Sentra]

…Coke can kill you?

The artist behind this project must have taken his Pepsi Challenge loss to heart, because he’s got a serious grudge going against Coca Cola. From the description:

The routine destruction we do to our bodies, mitigated through corporate mass media, is comically expressed through a robot named C3 (parodying Coca Cola’s new low-carb product C2).

The robot is programmed to find puddles of Coke placed on the gallery floor, and then:

When C3 finds a puddle of coke, it sucks the beverage up through an electrical pump, and then sprays it across itself. The acidic nature of the coke eventually eats through the robot’s skin, finding its way to the circuitry, causing it to break down. The robot is designed to find and consume until it kills itself.

Think that was bad? How about this:

Companies such as Coca Cola deploy marketing strategies that completely infuse our culture with a sense of well being and elevated self worth that contradicts the actual benefits of the consumable product.

Yeah, that’s what I call a grudge.

[SWAMP – Coke Is It]

[Via: MAKE: Blog]

[Wikipedia – Pepsi Challenge]

[Via: Digg]

...Cha-Ching is coming? - Didn't You Hear...

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…Cha-Ching is coming?

Cha-Ching

Cha-Ching, the new personal finance app from Midnight Apps, is getting a rockstar debut before its official release this Friday. Each day, a new feature is highlighted, and the price increases (that’s right, I said increases). Buy it now, and you’ll save a few bucks off of the regular price, but wait ‘till Friday, and you have to pay the full amount. It looks like a great app, and the site pokes a little fun at itself, so the developers definitely have a sense of humor. I just hope they’re serious about the little piggy, because this could be a great option for those that want to digitize their wallet.

[Cha-Ching]