…Coffee is sexy?

Lavazza

I’m going to go out on a limb and say that if Starbucks could advertise like Lavazza advertises, it would be a much more controversial company. Lavazza, which is apparently “Italy’s Favourite Coffee”, created this ad campaign under the art direction of Eryk Fitkau, and is definitely trying its hardest to grab your attention. I’m not too sure about the whole caffeine and sex link, but if it works for Lavazza…

[Caffeine Marketing – Lavazza]

[Via: Trend Hunter]