eBay’s got a clever viral marketing campaign going on right now called Windorphins, “natural, addictive substances in the body that are triggered during victorious moments”.
“After a big win, windorphins deliver a general sensation of unabashed joy in the brain, leading to heightened energy, exuberance and outright slam dunk high-five behavior”.
On the site, you can learn more about the windorphins effect, create your own windorphin, watch a great series of commercials, and vote on who’s got more windorphins.
No losers allowed.
[Via: Trend Hunter]