…IDEO mastered the Rube Goldberg machine?

IDEO Global Chain Reaction

When IDEO decided to show off the fact that they are a global brand by putting together a Rube Goldberg Machine of epic proportions, what they ended up with was a creation that spanned eight worldwide locations across three continents, six time zones, and involved the work of roughly fifty people.

The result is a 15 minute montage of crazy contraptions and unbelievable gadgets that all worked together surprisingly well:

[Via: MAKE: Blog]

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