…It’s Movie Monday: The Illusive?

The Illusive

Though I doubt the world of the automotive spy photographer is anything near as glamorous as how it’s portrayed in “The Illusive”, it sure is a neat way to debut a new ride.

The film, which features the new SLR Roadster (among other Mercedes offerings), the Apple iPhone, and a Canon camera (“ideal brand partners are brought together and acquired for each film individually”), follows a freelance photog as he attempts to get the exclusive shot, and the illusive girl.

    A closed-off racecourse in northern France. A high-class German carmaker is holding a hush-hush photo shoot for its hypercharged baby. No one outside of the company has ever seen the secret new roadster.

It’s a very entertaining film, if a bit short, and does a great job of advertising for the product without coming off as a blatant product advertisement.

If only all ads were as subtle.

[The Illusive]

[Via: Motor Authority]

, , , , , , , , , , , , , , , , , , ,