Zooppa is an interesting new online advertising firm that puts content creation in the hands of the users. Each month, a new brand is given, and then anyone can create an advertisement for that brand. After all of the videos have been collected, users vote on the best one, and the winners are given cold, hard Zoop dollars (which are apparently equivalent to cold, hard cash, only you have to convert them). Though it’s still in super beta mode right now (v 0.3), the idea is interesting, and should definitely be something to keep an eye out for. Zoop away.
[Via: Red Ferret]