Want to sell more men’s underwear?
Then use female models.
Here’s why: No guy wants to stare at another half naked guy to see how the boxer shorts that he’s about to buy make that guy look, so why not just give them something a little more eye-catching to look at while they make their decision.
JBS Underwear agrees, and decided to use underwearless women in the advertisements for their new men’s line.
Smart move JBS; smart move.
[Via: Green Llama]
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These girls are great, I agree, but I have a problem with these ads and the more I see them the more it bothers me.
And that’s the fact that these ladies are sniffing the underwear. Unlike our lovely female counterparts, guys are gross. I know I don’t want some hottie smelling my sweaty balls and swamp-ass stench.
Well when you put it that way…
Actually that’s funny because I hadn’t even realized what they were doing. I’m going to assume that these ladies wouldn’t exactly be smelling fresh underwear with such fervor, so we can only assume that they’ve been worn, which would in fact lead to a ’swamp-ass stench’, so I’m not sure why they seem so pleasured.
I guess their new slogan should be: “JBS, if you’ve got a fetish, then we’ve got a pair of underwear for you”.
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