Want to sell more men’s underwear?
Then use female models.
Here’s why: No guy wants to stare at another half naked guy to see how the boxer shorts that he’s about to buy make that guy look, so why not just give them something a little more eye-catching to look at while they make their decision.
JBS Underwear agrees, and decided to use underwearless women in the advertisements for their new men’s line.
Smart move JBS; smart move.
[Via: Green Llama]