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…Logo changes can be a bad idea?

PayPal Logo

Changing a logo can be a big decision. Companies rely on their logo for brand recognition, so when they decide to change things around a bit, it better be for a good reason.

Unfortunately, not every company grasps the importance of this decision. Instead, they often take a perfectly good logo, and ruin it in the name of change.

Take a look at Under Consideration, and their collection of the best and worst logo remakes. You’ve got to wonder who gave the go ahead for some of these.

[Under Consideration - Brand New]

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Brand-Recognition, Change, Decision, Important, Logo, Logo-Remake, Reason

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