Though I haven’t had a chance to play it (which saddens me because it looks awesome), Gears of War is supposedly the game that will transform the Xbox 360 from another next gen into the must have system (sorry PS3, keep trying). One interesting fallout of the Gears of War popularity is the rise in popularity of the song that takes center stage in the ominous commercial. Just like the original Bravia commercial put José González’s “Heartbeats” song on the map, Gears of War has propelled “Mad World” (a cover of Tears for Fears’ 1982 hit performed by Gary Jules in 2001 for the Donnie Darko soundtrack) to the top of the iTunes download charts. I must say that I was one of the masses that downloaded this song based solely on the minute you hear during the commercial, but it’s one of those songs that just oozes emotion, and I love it for that. So go get yourself a copy, you know you want to.