Nissan is pimping their new Push Button Ignition Altimas by ‘losing’ 200,000 sets of keys in bars, concert halls, and other public places with a keychain attached that reads:
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If found, please do not return. My Next Generation Nissan Altima has Intelligent Key with Push Button Ignition, and I no longer need these.
The stunt was created by the TRUE Agency in Los Angeles, and finders of the keys can enter a code found on the keychains into a special website that rewards them for their kind deeds with prizes and more Nissan information. What do you think? Nuisance, or clever campaign?
[Via: Winding Road]
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