Tag Archives | Algorithm

…It’s Website Wednesday: Personas?

Personas

Personas is a fascinating art piece that takes a name and ‘scours the web for information and attempts to characterize the person – to fit them to a predetermined set of categories that an algorithmic process created from a massive corpus of data’.

Personas shows you how the Internet sees you. It allows you to see how the machine is working, revealing the computer’s uncanny insights and inadvertent errors such as the mischaracterizations caused by the inability to separate data from multiple owners of the same name. It is meant for the viewer to reflect on our current and future world where digital histories are as important – if not more important – than oral histories, and computational methods of condensing our digital traces are opaque and socially ignorant – for now. Fortunes are sought through data-mining vast information repositories, and this kind of data is indispensable but far from infallible.

So go ahead; give it your name and give it a shot.

[Personas]

…Math can make shoes?

Reebok Maeda

You don’t often see professors designing shoes, but John Maeda, a professor at the MIT Media Lab, is showing the world that smart people can have style too.

The shoe that he created, called the Reebok Timetanim, is based on the Reebok Ventilator, and features graphics that were created using an original mathematic algorithm and computer code. Even the interior lining is mathed out, with a reprint of the original, hand-written calculations that Maeda used to create the design.

It’s a limited edition of 100, so if you want a pair, make sure you head on over to Reebok Custom on November 13th and reserve one, because math is beautiful.

[Reebok Custom]

[Via: High Snobiety]

…Google is tweaking?

Google Logo

As Google continues to reign supreme over the search engine kingdom, they are constantly tweaking and testing their algorithm to get the best possible results. Because this work often goes unnoticed, they decided to give Saul Hansell a rare look behind the curtain during one of their highly confidential quality meetings.

If you can’t get enough Goog news, then check out Saul’s article, as well as Matt Cutts’ response to the article that includes five things you didn’t know about Google’s search.

[New York Times – Google Keeps Tweaking Its Search Engine]

[Matt Cutts – Five Things You Didn’t Know About Google Search]