How do fake fire extinguishers help prevent forest fires?
Simple: The medium is the message.
By installing these wooden fire extinguishers in the Table Mountain National Park, Animal Farm hopes to show that “it is almost impossible to stop a wild fire once it has started”. Thus, “using a real fire extinguisher on one would be as effective as using the wooden one” and “the only way to stop the fires is to prevent them”.
In addition to being a powerful message, the extinguishers were also carved by The Carpenters Shop, a “Non Governmental Organization set up to teach woodwork skills to the homeless and unemployed”; meaning this is an all-around feel good project.
Simple and subtle, yet powerful.
I love it!
[Via: Creative Review]