Mini is known for being small, but their advertising definitely goes big. Their latest creation is Motorby, a program where interactive billboards will welcome select Mini owners with a personalized greeting. Users of the Motorby program submit information about themselves to Mini, and receive a special key fob in return. Then, when they drive under specially equipped billboards in Chicago, New York, Miami and San Francisco, a message lights up saying things like “Nice Hair Harrold!” or “New Shoes Suze?”. The program ought to be fun until someone hits a pole trying to take a picture of their personalized message or someone hacks it to say something a little less family oriented. Given the choice though, I’d gladly take one that put up the words “Get Off Your Damn Cell Phone” every time I drove by.
[Via: Autoblog]
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