Tag Archives | Billboards

…Mini makes custom billboards?

Mini Billboard

Mini is known for being small, but their advertising definitely goes big. Their latest creation is Motorby, a program where interactive billboards will welcome select Mini owners with a personalized greeting. Users of the Motorby program submit information about themselves to Mini, and receive a special key fob in return. Then, when they drive under specially equipped billboards in Chicago, New York, Miami and San Francisco, a message lights up saying things like “Nice Hair Harrold!” or “New Shoes Suze?”. The program ought to be fun until someone hits a pole trying to take a picture of their personalized message or someone hacks it to say something a little less family oriented. Given the choice though, I’d gladly take one that put up the words “Get Off Your Damn Cell Phone” every time I drove by.


[Via: Autoblog]

…Real beauty needs self-esteem?

Dove Faces

Beauty may be in the eye of the beholder, but that eye can always be tricked with a little makeup and a lot of Photoshoping. In an effort to show us how distorted our idea of beauty has become, Dove has started the Campaign For Real Beauty. One of their most powerful pieces is this movie in which we see a normal looking woman transformed into the everyday supermodel we see covering billboards and advertising spreads on a daily basis. I hope this message gets spread far and wide, because self-esteem is a terrible thing to waste.

[Campaign For Real Beauty]

[Via: Spluch]