Today, Apple released the iPod nano (PRODUCT) RED special edition of their ubiquitous music player. It’s a new color for the iPod nano product line, but what makes this one unique is that for every player sold, Apple will give $10 of the purchase price to the Global Fund to help fight AIDS in Africa. It’s a cool concept; because the player won’t cost any more than the standard 4GB nano (though I hear the fixed pricing is part of the whole RED agreement), and you can give something back when you get something for yourself. (RED) is the pet project of Bono (and Apple does love Bono), with the idea being you now have a choice about what your purchases can do for others. This is a definite win-win situation, so if you’ve been putting off purchasing that new iPod, now may be the time.
[(RED)]
[Via: Digg]
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