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When IDEO decided to show off the fact that they are a global brand by putting together a Rube Goldberg Machine of epic proportions, what they ended up with was a creation that spanned eight worldwide locations across three continents, six time zones, and involved the work of roughly fifty people.
The result is a 15 minute montage of crazy contraptions and unbelievable gadgets that all worked together surprisingly well:
[Via: MAKE: Blog]
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For many automotive manufacturers, the transition from four wheels to two is a natural extension of their brand, which is why many bikes bear the familiar logos and nomenclature of our more typical forms of transportation.
From Cadillac cruisers to folding Hummer mountain bikes that were originally designed for paratroopers, Motive has put together a list of the best bikes for the automotive enthusiast who just can’t get enough of their car from behind the wheel.
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Featuring carbon fiber shells, chrome-plated trim, lambskin lining, steel badges, and a rear fin inspired by the helmets worn by knights of old, Les Ateliers Ruby’s Ruby line is “the leading brand for exceptional accessories committed to keeping you on the move”.
With Ruby, safety becomes fashionable once again.
[Ruby]
[Via: Core77]
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How did Yiying Lu’s “Fail Whale” go from an unfortunate placeholder to an entire social media brand?
As with most things on the Internet, it was a little bit of skill mixed with a whole lot of luck, and some randomness thrown in for good measure.
If you’re unfamiliar with the Fail Whale phenomenon, or if you’d like to know a little more about the behemoth beast, then check out ReadWriteWeb’s “The Story of the Fail Whale” and see what you’ve been missing.
[ReadWriteWeb - The Story Of The Fail Whale]
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