Tag Archives | Brand

…IDEO mastered the Rube Goldberg machine?

IDEO Global Chain Reaction

When IDEO decided to show off the fact that they are a global brand by putting together a Rube Goldberg Machine of epic proportions, what they ended up with was a creation that spanned eight worldwide locations across three continents, six time zones, and involved the work of roughly fifty people.

The result is a 15 minute montage of crazy contraptions and unbelievable gadgets that all worked together surprisingly well:

[Via: MAKE: Blog]

…It’s Things Thursday: Ruby?

Ruby Helmets

Featuring carbon fiber shells, chrome-plated trim, lambskin lining, steel badges, and a rear fin inspired by the helmets worn by knights of old, Les Ateliers Ruby’s Ruby line is “the leading brand for exceptional accessories committed to keeping you on the move”.

    Inspired by Steve McQueen, science fiction and the great tradition of French luxury, Jerome Coste has created Ruby, a brand which guarantees good looks and safety for everyday heroes and heroines.

With Ruby, safety becomes fashionable once again.

[Ruby]

[Via: Core77]

…The Fail Whale has a story to tell?

Fail Whale

How did Yiying Lu’s “Fail Whale” go from an unfortunate placeholder to an entire social media brand?

As with most things on the Internet, it was a little bit of skill mixed with a whole lot of luck, and some randomness thrown in for good measure.

If you’re unfamiliar with the Fail Whale phenomenon, or if you’d like to know a little more about the behemoth beast, then check out ReadWriteWeb’s “The Story of the Fail Whale” and see what you’ve been missing.

[FailWhale.com]

[ReadWriteWeb – The Story Of The Fail Whale]

[Yiying Lu]

…Canouflage makes it easy to get drunk in public?

CanouflageCanouflage is probably one of the best (and funniest) ideas I’ve ever seen: Simply wrap your beer in a vinyl cover that looks like a popular soda brand, and then chug away at what appears to be a harmless 12 ouncer to the outside world.

Available “flavors” include Skunkpiss, Risk, Peski, and Mountain Spew, and they come in packs of four that are also reusable in case the thirty pack that you bought is going to need some extra hiding.

[Via: Random Good Stuff]