Ever heard of ice chewing?
The Wall Street Journal sure has, and they’re trying to prove that they’re still ahead of the trend game by dedicating an entire article to it.
However, judging by what they uncovered, calling this an emerging trend may not be too far off target:
Stores are selling it, there’s a message board dedicated to it, and chewers are even beginning to trade tips.
Think you’re cool enough to join the club?