Tag Archives | Cog

…Your Focus wants to join the orchestra?

In the spirit of Honda’s Cog commercial comes this new Ford spot for the UK Focus that turned and tuned various parts from the car into musical instruments.

There’s the “Transmission Case Cello-Dulcimer”, a “Clutch Guitar”, a “Rear Suspension Spike Fiddle”, and a “Fender Bass” among other things, and each one manages to sound good when mashed with the rest.

Though there’s no way of telling if these parts actually played music, or if they just played the part, it sure does look convincing.

I guess it’s time that I re-up my Fender Bass lessons!

[Via: Crave]

…Honda solved the Problem Playground?

From the company that brought you the Honda Cog ad (Wieden+Kennedy) comes a new one called Problem Playground to help promo Honda’s new FCX Clarity.

The idea is that gaming goes hand in hand with the problem solving that Honda’s engineers had to do to create the first zero-emission hydrogen car, and the execution is on par with the rest of their fantastic spots.

Another classic?

[Problem Playground]

[Via: CR Blog]

…COG loves the single speed?

COG Magazine

If you’re a fan of “one gear, fixed wheel, low-maintenance, highly-dependable bikes”, then COG is for you.

“COG is a visual journal captured from behind the bars of city bikers and messengers around the world”.

It’s filled with beautiful pictures, great reviews, and from the front lines stories, so if the fixed gear bike is your thing, then COG just might be your new best friend.

[COG Magazine]


…It’s Movie Monday: Rube Goldberg?

Today’s Movie Monday is a compilation of the top ten (as voted upon by a panel consisting of myself) Rube Goldberg machines ever created (and posted on YouTube). For those of you who don’t know, Rube Goldberg machines are “exceedingly complex devices that perform simple tasks in very indirect and convoluted ways”, and are an idea originally conceived by Rube Goldberg, a famous cartoonist. The only qualification for the list was that it had to use real objects, because a computerized Rube Goldberg machine is just plain cheating. Enjoy.

10. Tim Fort’s Kinetic Art – Though mostly a dominoes device, the sheer magnitude of this creation earned it a spot on the list.

9. Ramen Noodle Machine – Since Ramen Noodles are supposed to be an easy and quick meal, the idea of making it as complex as possible put this on the list.

8. Beer Pouring Machine – Who said beer drinking is only for the lazy?

8.5 (Honorable Mention). Beer Pouring Machine From Waiting – Good, but I just wish it were a little bit longer.

7. Office Place Contraption – I love all of the everyday objects used in this one.

6. Jackass 2 Alternate Ending – This one’s great because it used real people.

5. Mythbusters Machine – I love this show, and these guys put some great stuff into their machine.

4. Sticks And Stones – This one’s great because it only uses things that can be found in nature.

4.5 (Bonus). Sticks And Stones How To – A how to guide to the previous machine.

3. Alarm Clock – Not only does this machine wake you up, it also does your chores and cooks you breakfast. Can you ask for more than that?

2. Pitagora Suicchi – The best of a Japanese show about Rube Goldberg machines. Some of these are so unique.

And the number one Rube Goldberg machine of all time is…

1. Honda’s Cog Commercial – Honda spent a reported million dollars to get all of these parts from a Honda Accord to link together, and the results are amazing. Keep in mind, these are actual parts and no editing was used to make all of this work together.

So there you have it. A top ten to top all top tens. What did you think? Did you agree with my choices? Is there a machine you can’t believe I left out? I’d love to see some more great machines, so let me know.

[Wikipedia – Rube Goldberg]

…Honda made the most expensive commercial ever?

I always wondered how hard it was to put one of these things together. A couple takes and it’s done, right?

And because nothing can become popular on the YouTube without going unimitated: