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…It’s Things Thursday: TCHO?

TCHO

TCHO is a very interesting chocolate company. Founded by a Space Shuttle technologist turned chocolate maker and a grizzled industry veteran who set up chocolate factories for 40 years from Costa Rica to Germany, TCHO takes a decidedly tech approach to the chocolate making process.

As such, they released a ‘beta’ version of their chocolate over a year ago, and have encouraged their customers to help develop the products through limited run, “beta editions” of the chocolate ever since.

TCHO Flavor Wheel

The enthusiastic ‘beta testers’ quickly moved their way through 1026 iterations of the chocolate, and after a solid year of very hard work, “Chocolatey”, “Fruity”, “Nutty” and “Citrus” flavors have all arrived and are ready for a “gold master” release, including new packaging and a finalized formula.

TCHO’s chocolate formula might have just graduated out of beta, but their factory certainly has not, as it’s been designed to produce more than 4,000 metric tons of chocolate per year, which makes them one of only a dozen other major chocolate manufacturers in the US.

In addition, TCHO has a social mission as well, and intends to move beyond just Fair Trade, and actually help farmers by transferring knowledge of how to grow and ferment better beans so that they can escape commodity production and become premium producers.

“In the end, there’s only one way to truly understand this story. Just put it in your mouth.”

[TCHO]