Red Bull and Cocoon Branding have teamed up to create a rather unique DJ table for Red Bull Canada.
The goal was to create “a stylized yet functional DJ table that would represent Red Bull’s sponsorship of an actual nightlife experience”, and I think they succeeded quite nicely.
In addition, there were some interesting guidelines for the project that Red Bull wanted to meet: The table had to avoid blatant representation of Red Bull – including their trademark blue and aluminum packaging colours or an obvious bull motif.
The end result is a table that is more of an homage to DJs than to Red Bull.
The slotted cutouts are a nod to the days of vinyl, and provide ventilation for the modern DJ’s laptop, the illuminated Red Bull logo can be swapped out during the day for a more subtle look, and a ‘unique’ cut-out ‘down there’ confirms that the table is, in fact, a bull, and not a cow.