I’ve always been fascinated with the world of fashion and how it shapes and molds our sense of beauty, so it’s great to see the work of artists like Greg Kessler, who photographs models before and after the makeup artist gets them ready for the runway.
Like Dove’s True Beauty Campaign, it gives a fantastically honest look at what these people actually look like, and shows that even the supermodels can’t look like what they look like on the runway.
With clever make-up, deceptive lighting, and a few well-practiced poses, one 20-year-old model has managed to look 10, 20, 30, 40, 50 and 60 years old in a shoot done for Vogue Paris.
The Dove Evolution video was a powerful part of their Real Beauty campaign, and now, they’ve created Onslaught to continue the message.
Considering the fact that this video gives a pretty accurate portrayal of real life, it’s no wonder girls grow up with a skewed sense of what it means to be a woman.
Beauty may be in the eye of the beholder, but that eye can always be tricked with a little makeup and a lot of Photoshoping. In an effort to show us how distorted our idea of beauty has become, Dove has started the Campaign For Real Beauty. One of their most powerful pieces is this movie in which we see a normal looking woman transformed into the everyday supermodel we see covering billboards and advertising spreads on a daily basis. I hope this message gets spread far and wide, because self-esteem is a terrible thing to waste.
