Easy To Understand

Claytorial is the claymation version of Common Craft, and their goal is to “help people understand complicated things”.

Their first demo is for a magazine called More2Girls, and it shows off what they’ve got in store, though I can’t wait to see what they can with a concept like the Google spider, which is currently in their upcoming section.

For now though, it’s a great start, and a good look at an area that I think we’ll see a lot of in the coming year. (Explanations for complex technologies and services in simple and easy to understand ways.)

[Claytorial]

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