
Zinio takes many of your favorite magazines and republishes them digitally, so to help spread the word about their rather environmentally friendly service, they created the Read Green Initiative to give away free magazine subscriptions to anyone that asks.
For a limited time, you can get a year-long subscription to magazines like Men’s Journal, Shutterbug, Road and Track, Popular Science, Outside and even Penthouse for little more than an email address.
In addition, they don’t take your mailing address or ask you to put down a credit card ‘deposit’, so there’s no need to worry about canceling your subscription at the end of the year in order to avoid getting charged.
If you’d like to preview what the service is like, just select from one of the magazines below, and if you’d like to sign up for your own free magazine subscription, just visit the site and select from the available options. (They’re first come, first served, so grab the one you want quickly before it’s gone.)
[Zinio - Read Green Initiative]

How do you take an already feather-light supercar and reduce the weight by more than 70 pounds?
Easy; just make it more environmentally friendly.
Lotus decided to make an Eco version of their venerable Elise, and in the process, managed to reduce the already svelte curb weight.
Changes include a collection of sustainable materials for the body and trim, including hemp, eco wool, sisal, and a new, high-tech, water-based paint that can be applied by hand and can still achieve the fantastic finish you’d expect from a car of this quality. The new pieces and parts manage to reduce the Elise’s environmental footprint throughout its lifetime, as well as limit the amount of energy used during its production.

In addition to the new materials, Lotus has also added a flexible solar panel to the roof that helps power the electric system (less strain on the engine means better efficiency) and added a green shift light (hopefully in addition to the regular, ‘you’re about to blow up your engine’ red shift light) that helps drivers achieve the maximum fuel efficiency while driving the car.
Thankfully the engine and chassis are still the same, and Elise has actually managed to improve the performance by reducing the weight, so you’re still getting one of the best handing cars on the market out of the deal, but if you’d like to save a little Earth while tearing up a little track, the Eco Elise might be just the car you need.
[Lotus - Elise]
[Via: Autoblog]

The Smart ForTwo isn’t known for being a particularly sporty car, but that didn’t stop Koenigseder from pimping it out with a wide-body kit, 17” rims, Eibach springs, floral decals, and environmentally friendly floor mats.
It won’t get you to where you’re going any quicker, but at least you can arrive in style!
[Koenigseder]
[Via: Autoblog]