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Tag Archives | Execution

…Nike is now selling lobsters?

Nike Concepts Lobsters

These Nike SB/Concepts collaboration shoes are amazing!

Themed after the lobster, these Dunk Lows are done up in lobster red leather, table cloth pattern lining, and a rubber band around the toe.

To complete the theme, they even come in a lobster trap box with the size printed on the size as a number of pounds.

I’m agreeing with Kitsune Noir on this one: Even if it is a ridiculous idea, the execution is so well thought out that it actually works.

Available exclusively at Concepts.

[Concepts]

[Via: Kitsune Noir]

…Honda solved the Problem Playground?

From the company that brought you the Honda Cog ad (Wieden+Kennedy) comes a new one called Problem Playground to help promo Honda’s new FCX Clarity.

The idea is that gaming goes hand in hand with the problem solving that Honda’s engineers had to do to create the first zero-emission hydrogen car, and the execution is on par with the rest of their fantastic spots.

Another classic?

[Problem Playground]

[Via: CR Blog]

…It’s Website Wednesday: CGSphere?

Sphere Project

The Sphere Project is a place “dedicated to the evolution of technical and creative 3D sphere design”, where 3D creatives can go to show off their handiwork.

The goal is to create a captivating and visually appealing sphere from the provided sphere scene using a 3D program and renderer of choice. Anyone is allowed to submit, provided they follow the rules, and a voting system brings the best submissions to the top. Clever ideas, thoughtful execution, technical expertise, and dazzing presentation are all considered, and the making the front page means you’re among the best of the best.

Spheres

Submitted spheres can focus on modeling, texturing, lighting, rendering and compositing modifications, or a combination of any of the above, though above all, creativity and cleverness will win over most of the judges.

Why a sphere?

    The sphere is arguably one of the most basic and fundamental primitives in computer graphics. Its uniformly curved structure allows for wide field of view coverage, as well as full diffuse tonal range shading. When reflective, its convex shape can reveal more of it’s surrounding environment than any other primitive, and when refractive it can bend surrounding light into a single concentrated caustic point. The sphere is an inherent form chaotically evident in nature and continually apparent in man-made designs. From the smallest atomic structures to the largest planetary globes, the sphere continues to be perhaps the most common geometric form in existence.

Think you have what it takes?

[CGSphere – Sphere Project]

[Via: Core77]