From December 4 through December 7, Gizmodo took over a small space in NYC and created the Gizmodo Gallery to showcase “the best of Gizmodo come to life”.
If you missed out on attending in person, but still want to see what the Gallery was all about, then be sure to check out the fantastic “ultra-high definition virtual reality panorama” that German photographer Joergen Geerds created for them. You can zoom in and out using only the mouse, and the level of detail is staggering. We’re talking the ability to zoom in and read the titles of DVD type quality here. (For the best experience, make sure to right-click and view in Fullscreen mode too.)
[Gizmodo - Gizmodo Gallery]
Though I doubt the world of the automotive spy photographer is anything near as glamorous as how it’s portrayed in “The Illusive”, it sure is a neat way to debut a new ride.
The film, which features the new SLR Roadster (among other Mercedes offerings), the Apple iPhone, and a Canon camera (“ideal brand partners are brought together and acquired for each film individually”), follows a freelance photog as he attempts to get the exclusive shot, and the illusive girl.
A closed-off racecourse in northern France. A high-class German carmaker is holding a hush-hush photo shoot for its hypercharged baby. No one outside of the company has ever seen the secret new roadster.
It’s a very entertaining film, if a bit short, and does a great job of advertising for the product without coming off as a blatant product advertisement.
If only all ads were as subtle.
[The Illusive]
[Via: Motor Authority]
