Tag Archives | Global

…IDEO mastered the Rube Goldberg machine?

IDEO Global Chain Reaction

When IDEO decided to show off the fact that they are a global brand by putting together a Rube Goldberg Machine of epic proportions, what they ended up with was a creation that spanned eight worldwide locations across three continents, six time zones, and involved the work of roughly fifty people.

The result is a 15 minute montage of crazy contraptions and unbelievable gadgets that all worked together surprisingly well:

[Via: MAKE: Blog]

…Cookie Composites make beautiful helmets?

Cookie Composites ROK

During an Australian vacation, I had a chance to stop by the Cookie Composites shop with a friend that’s an active skydiver so that he could pick up a new lens for his skydive helmet/camera rig.

Seeing this small company that operates on a global scale up close and personal really gave me an appreciation for their hands on approach and handmade quality. Each piece is made with precision and care, and they were happy to show us around even though we showed up at their door essentially unannounced.

Cookie Composites ROK Design

In 2006, Cookie Composites decided to reshape their brand, and hired a team of media and advertisement specialists to develop the brand’s new values. During that time, Ricardo Sa Freire was brought on to develop a range of new helmets that would translate those new values into a signature shape for their new products, and he shared that process online.

The ROK helmet is what came out of that process, and it’s a helmet designed for swoop canopy divers and base jumpers, with air intakes in both sides that are used to measure the speed through the sound of the wind.

Cookie Composites ROK Detail

Since the process behind the end result is no less impressive than what they created, it’s a fantastic read that gives you a glimpse into the world and work of a real designer as he creates a product that is designed to look good, save lives, and function in some of the most extreme environments imaginable.

[Cookie Composites]

[Ricardo Sa Freire]


…It’s Website Wednesday: Newspond?


Newspond has dubbed itself “the most advanced news site on the planet”.

Quite a claim, eh?

The idea is that a “tireless electronic brain” finds and sorts news in real-time based on global popularity. This “self-sufficient news engine” “continually watches over and reads hundreds of different websites, including everything from major news portals to the tiniest blog, or forum”.

When it finds new news, it notes, sizes and gauges that news based on things like how fast a story spreads throughout the internet, the amount of discussion surrounding the story, the rate at which people click on or bookmark the article, and even the size of each of the sites reporting it.

The result is a Buoyancy Rating that tells you “the exact upward force exerted on a news story by the internet, in real-time”.

To view the news, you can sort Newspond by what’s hot at that moment, or you can sort stories by the highest popularity rating that they ever attained to see what’s hot for the day, week, or month.

As with any new site (it made its public debut on Tuesday) Newspond is still sorting out a few last minute bugs, and the volume of stories isn’t at the levels of the other social bookmarking sites (which could actually be a good thing) but my initial impression is a positive one. The site looks fantastic, has a wonderfully intuitive layout (including an easy to use commenting system), and features stories that I actually want to read. The timeline of sources is also an interesting idea, and the “real-time”iness of it all seems to work well, so I’m definitely going to be checking back to see how the site progresses.

Can this computerized Digg take on the social bookmarking kings?

Only time will tell, but it’s looking good so far.


[Via: Mashable!]