Tag Archives | IdeaCity

…The BMW M3’s V8 is a blast?

How do you advertise for the first ever production V8 in a BMW M3?

Hire IdeaCity to cut manifolds, shave cylinders, drill lighting holes, and whatever else it takes to fit cameras, lenses and lights inside of the engine so that you can film the inside of the beast as it does its thing.

This spot took two weeks to study and prepare for, and four, 20-hour days to film, but in the end, 420 horsepower has never looked so good. (This single revolution was filmed at 10,000 frames per second without any computer-generated effects.)

[Via: Autoblog]