Tag Archives | Launch

…Rampenfest is going to be impressive?

The Ramp

Someone owes the BMW ad guys a congratulations, because “Rampenfest” looks fantastic.

The premise is that a Bavarian town called Oberpfaffelbachen is going “to celebrate the launch of the new BMW 1-Series in America” by constructing “a gigantisch Ramp to launch a BMW 1-Series into America.” The ramp “stands and impressive 454 meters – tall enough to launch a 300-horsepower 1-Series over the Atlantic and into America!”

For more details, check out the Oberpfaffelbachen site, as well as the Rampenfest documentary site, and get ready to witness history being made.

[Oberpfaffelbachen]

[Rampenfest]

…The Coke Zero Game looks fantastic?

The Coke Zero Game

As part of the UEFA’s Euro 2008 Football Championships, North Kingdom put together a game for Coke called The Coke Zero Game that it says is one of its biggest projects ever.

Unfortunately, it’s currently only available in German, but with hot babes, flying cars, and plenty of fire and mayhem in the mix, it’s sure to be a blast when it launches stateside.

Until then, check out the North Kingdom site for a countdown timer, plus plenty of previews to tease you along for the ride.

[The Coke Zero Game (German)]

[North Kingdom – Making Of “The Coke Zero Game”]

[Via: Adverblog]

…Marc Ecko wants to set the record straight?

For The Record

Marc Ecko is a marketing genius.

After paying $752,467 for Barry Bonds’ 756th home run baseball, he is giving the world a chance to tell him what to do with it.

Either:

Bestow It – Give the ball to Cooperstown. The ball that broke Hank Aaron’s career home run record belongs in the Hall of Fame.

Brand It – Burn an asterisk into the ball with a branding iron, adding a permanent footnote to the record. Then, send it to Cooperstown.

Banish It – Put the ball on a rocket ship and launch it into orbit, a moon shot for the ages. Out of sight, out of mind.

What do you think?

[For The Record…]

…Sony slaughtered a goat?

Sony Goat

Sony may have gone a little over board with the European launch party for their new PlayStation 2 game God Of War II. The centerpiece of that party, and the main cause of all the commotion, was a freshly slaughtered goat, emptied out and filled with offal that guest were invited to eat from the still-warm stomach. As if that wasn’t enough, topless girls walked around with grapes that they dropped into guests’ mouths, a male model portraying Kratos handed out garlands, and guests were able to throw knives at targets and pull live snakes from a pit with their bare hands. Sounds like a few Sony execs drank a little too much punch when they came up with that idea.

[Via: Daily Mail]

[Response From Sony Via: Kotaku]