Tag Archives | MacBook-Pro

…Apple’s MacBook laptops are a perfect design study?

MacBook Pro

It’s no secret that Apple has mastered the art of design, and with every iteration of their product line, they continue to wow with small and often subtle changes that contribute to an overall feeling of amazement when interacting with their computers. Each and every piece and part has its own place in the end result, and everything feels like it should be there, rather than needed to be there.


With the latest MacBook and MacBook Pro, Apple “Redesigned. Reengineered. Re-everythinged.” their way into one of the most stunning laptops ever built thanks to a new unibody construction that begins life as a single piece of aluminum, and ends as a computer that has been machined down to the micron, thus reducing size, weight, complexity, and opportunity for failure.

MacBook Pro Screen

Even things like the thickness of the display don’t escape the watchful eye of Apple’s designers, as they opted to use LED backlight technology across their entire notebook line, rather than the CCFLs that are standard for the industry. In addition to the fact that they take less space to create the same amount of light, LEDs reach maximum brightness instantly, unlike CCFLs, which take time to warm up.

MacBook Pro Trackpad

It’s also no secret that Steve Jobs has a thing for buttons, and specifically the removal of as many buttons as possible, so for the latest version of Apple’s trackpad, they’ve removed the buttons entirely and replaced them with a trackpad that is itself the button. Users can click anywhere on the trackpad and it will register as a click, allowing for new ways of interacting with the computer through Multi-Touch gestures that had never before been possible.

MacBook Pro Thumbscoop

Think no part is too small to escape revision? According to Apple, designers worked on hundreds of versions of the thumbscoop (the indentation that allows you to open the display) before they got it right.

If the scoop is too deep, you put too much pressure on the display to open it. If it’s too shallow, you struggle to open the display. It may seem incidental, but if the thumbscoop is well designed, it makes the difference between a bad experience and a good one.

How important was it for Apple to get the thumbscoop right? They examined their options under an electron microscope until they were happy that they had gotten it just right.

MacBook Pro Sleep Indicator Light

The sleep indicator light?

During the CNC process, a machine first thins out the aluminum. Then a laser drill creates small perforations for the LED light to shine through. These holes are so tiny that the aluminum appears seamless when the light is off.

A light when you need it and nothing when you don’t?

That’s what I call attention to detail.

And don’t think that just because Apple is obsessed with perfection that they’re willing to let the environment take a hit as a result of their designs.

Green Apple

In addition to being brighter and thinner, LED backlighting is also mercury and arsenic free, and uses 30 percent less power than a CCFL display. The circuit board? Now polyvinyl chloride (PVC), brominated flame retardant (BFRs), bromine and chlorine free.

Even the packaging has been optimized, with a reduction of 37 percent when compared to previous generations. Fewer trees used for boxes and less fuel used for transportation means a healthier environment, and when all is said and done and it’s time to upgrade to the latest and greatest, almost every part of the new MacBook line can be recycled.

Is it perfection?

Probably not, since I’m sure they’ll find ways to improve their products and their processes in the future, but until then, Apple’s laptop line is a design force to be reckoned with.

[Apple – MacBook Pro Design]

[For Designer Daily – Design You Love: A Group Writing Project]

…Photoshop art is amazing?

Crestock Photoshop Contest

To see what true Photoshop masters can do with a lot of time and even more motivation, check out the winners of the third round of Crestock’s Photoshop Contest.

The prize was a MacBook Pro, and the source material was rather varied, so the results are simply astounding.

Makes me want to brush up on my lasso skills…

[Crestock – Photoshop Contest Round 3 Winners]

…Photoshop skills can win you a Mac?

Mac Pro With Dual 30” Cindma Displays

Are you a Photoshop whiz who needs a new computer?

How about a new Mac Pro with dual 30” Cindma Displays?

Got your interest?

The check out Crestock’s Photoshop Contest 2007 for your chance to win, fame, fortune, and a whole lotta Mac.

There are four rounds in total, and each round’s prize is better than the last. There’s a pair of iPods for round one, a 13” MacBook for round two, a 15” MacBook Pro for round three, and the Mac Pro and Cinema Displays combo for round four.

Crestock Photoshop Contest Round One

For each round, Crestock will supply a set of source photos from their image library. Your entry must be based on one or several of those photos, though you can do with them what you like. The main requirement is that one or more of the source images can be recognized as a central part of your design. Then, there’s voting (40% public, 60% judges) and a winner is announced.

Want some help?

    “The winning entry will have incredible visual impact and exhibit fantastic creativity and technical skill, perhaps also with a twist of humor. Amaze us or make us laugh – or both. It’s up to you and your skills, creativity and imagination, but whatever you do, don’t miss out on the action!”

Sounds like good advice to me.

[Crestock – Photoshop Contest 2007]

…Macworld is hard to predict?

Just The Begining

So with Macworld fast approaching (get ready for an Earth shattering keynote at 9 am PST), I thought I’d do my part and make some predictions for what is “only just the beginning”. Though these are completely guess based and rely on no inside information or fact gathering what so ever, none of the other predictions are going to get very close either so I might as well see how good I am with a crystal ball.

  1. No iPhone. It’s just too good to be true. Any time everyone gets their hopes up for an Apple vaporware product, Steve pulls something brand new out of his back pocket that shocks and awes and most of all surprises. The iPhone has everyone guessing and predicting and gambling, but I think it’s all based on hopes and dreams and not an actual product. Though Apple will probably eventually come out with a phone (and not just a Moto Razr add on), I don’t think tomorrow is the day.
  2. Apple TV. No, not the iTV, but an actual TV made by Apple. They’ve already announced the iTV, and wet the palette for everyone looking to spread some Apple joy beyond their computer, so why not make a TV to plug the iTV directly into. It could even have special functions when connected to the already mentioned iTV. A 30” monitor (which Apple already makes) isn’t much different from a 42” TV, so I don’t think it’s too much of a stretch to imagine Apple in the living room. Throw in a camera, add Front Row integration, and you’ve got yourself a multitasking, multimedia, multifunction powerhouse.
  3. New monitors. They’re going to have iSights built right in, better specs, probably a wider range of sizes, and if we’re really lucky, freaking laser beams.
  4. No new Airport. Though I would love to see one, everyone is still trying to hash out the exact specs for the next wireless band. Until everything gets sorted out, I don’t see Apple taking any gambles with maybe it will maybe it won’t technology.
  5. Smaller MacBook/MacBook Pro. They have an untapped market for those who need/want an ultra portable, and the MacBook brought the sexy back to smaller, so why not continue the trend and offer a sub 12”er?
  6. iLife update. Given.
  7. Something to do with games. Since iTunes now lets you download and play games on your iPod, why not integrate some sort of gaming feature into the iTV? Especially with Intel now on board, Apple has got to go the way of the game.
  8. New iPod. This was all anyone could talk about the last time Apple decided to make a special announcement, but has gotten swept under the rug this time as everyone salivates over the thought of an iPhone. Add a full body widescreen, change the way you press and click and twirl, add battery life/storage space/brightness/etc., and you’ve got yourself a hit. The iPod has always been the bread and butter of the Apple lineup, so why not assume they’re going to keep it so fresh and so clean, clean?

So there you go, the DYH Macworld ’07 Predictions. Though they’re about as likely to come out of the Steviness as anyone else’s predictions, it’s worth a shot. Just remember, if any of these come true, you saw it here first (and I have magic Mac powers).