Marc Ecko is a marketing genius.
After paying $752,467 for Barry Bonds’ 756th home run baseball, he is giving the world a chance to tell him what to do with it.
Bestow It – Give the ball to Cooperstown. The ball that broke Hank Aaron’s career home run record belongs in the Hall of Fame.
Brand It – Burn an asterisk into the ball with a branding iron, adding a permanent footnote to the record. Then, send it to Cooperstown.
Banish It – Put the ball on a rocket ship and launch it into orbit, a moon shot for the ages. Out of sight, out of mind.
What do you think?