Tag Archives | Marketing

…Snuff is bringing Cassie Wright to life?

I’ve talked about Chuck Palahniuk’s Snuff before, but now that his some of the book’s marketing is starting to see the light of day, I thought it was worth a revisit.

If you remember, Snuff is about Cassie Wright, a porn priestess who intends to cap her legendary career by breaking the world record for serial fornication.

To give Cassie’s character a little more believability, two videos were created to promote Cassie’s previous work:

The Wizard of Ass – Dorothy is Not a Virgin Anymore:

and Chitty Chitty Bang Bang Bang:

Don’t you wish every book’s advertising was this…interesting?

[Via: Sand & Cotton]

…Advertising needs more moustaches?

Moustache Me

Moustache Me sells vinyl moustache stickers that you can buy and stick to outdoor advertisements to help liberate “mundane, un-interesting marketing messages”.

Moustache Me Formula

As Moustache March draws to a close, this could be the perfect way to keep the fun going all year long!

[Moustache Me]

…Kanye beat 50 (and Kenny)?

Kanye West Vs. 50 Cent

When two kings of marketing wage a war, only one can win, and in this case, Kanye gets to keep his crown.

Kanye West and 50 Cent (and Kenny Chesney) all released albums on September 11, and Kanye and 50 decided to make it a contest to see who could sell the most records.

Apparently, it was a publicity stunt that worked, because they sold a combined total of over 1.5 million records, and Kanye had the largest sales total by a single artist in more than two years according to Billboard.

With 957,000 albums sold during the week, Kanye’s “Graduation” easily outdid the 691,000 copies of 50’s “Curtis”; leaving Kenny came in third with a respectable 387,000 for his “Just Who I Am: Poets & Pirates”.

According to their agreement, 50 will never again release another solo album, though we’ll see how long that promise lasts after the dust settles.

My opinion: No big loss, as after listening to both, I must say that Kanye’s release was so fresh and so clean, while 50’s seemed to stick to the tried and true, though that’s feeling a bit aged after all these years.

But hey, at least there’s always Kenny!

[Billboard – Kanye Crushes 50 Cent In Huge Album Sales Week]

[Via: Kineda]

…Gisele Bundchen can wear water?

Gisele BundchenIf Gisele Bundchen can’t sell a pair of sandals wearing little more than a bit of water, then nothing can.

The Brazilian wondermodel worked with the Grendene shoe company to create the line, called Ipanema, and then lent her beautiful bod to the advertising.

Is it possible resist marketing like this?

[Ipanema Gisele Bundchen]

[Gisele Bundchen]

[Via: Glam Boulevard]

…Marc Ecko wants to set the record straight?

For The Record

Marc Ecko is a marketing genius.

After paying $752,467 for Barry Bonds’ 756th home run baseball, he is giving the world a chance to tell him what to do with it.

Either:

Bestow It – Give the ball to Cooperstown. The ball that broke Hank Aaron’s career home run record belongs in the Hall of Fame.

Brand It – Burn an asterisk into the ball with a branding iron, adding a permanent footnote to the record. Then, send it to Cooperstown.

Banish It – Put the ball on a rocket ship and launch it into orbit, a moon shot for the ages. Out of sight, out of mind.

What do you think?

[For The Record…]