This fantastic ad for Microsoft Office for Mac is called Pretending to Work, and it was animated entirely within Microsoft Office.
Now we’ve seen movies made inside of Excel before, but the level of detail that this ad goes into is impressive, and with PowerPoint stop motions, folder art, image slide shows, Excel movies and more, it’s a tour de force with what you can accomplish using Microsoft Office for Mac and a lot of time.
Just make sure to not-getting-caught-feng-shui your desk if you’re going to watch this at work…
The minds over at ReadWriteWeb seem to think that with the announcement of Exchange support and the iPhone SDK, Apple has set themselves up to become the dominating force in next gen computing, and I must say that I agree.
Here’s why:
The demand for small yet functional computers has already been demonstrated with the Asus Eee PC. If you can fit an entire computer into your pocket, you open up a world of possibilities.
The demand for pocket sized gaming devices has already been demonstrated with the DS (as well as all other pocket sized Nintendo consoles) and the PSP. Throw in Wii-esque motion controls and you’ve got yourself a winner.
Windows Mobile is terrible.
Exchange support means the iPhone can do what the BlackBerry does, only it looks good doing it, and can play games, movies, music, and more while you’re waiting.
It takes an iPod and a phone (two things many people carry around with them anyways) and combines them into one device. Why carry two when just one will suffice?
It’s an Apple product, so the UI is both beautiful and functional.
Combine a full SDK with a huge desire to develop for the latest and greatest mobile platform, and you’ll have throngs of developers jumping on board to develop amazing apps out of the gate. Microsoft Office anyone?
The list goes on and on.
Basically, as long as Apple can ride its current wave of iPhone success to conclusion, it will set the bar far beyond what anyone else is even striving towards at this point. The iPhone has created a whole new game, and currently, Apple is the only player.
Does this mean Apple will surely dominate next gen computing?
Time will tell, but all signs currently point to yes.
