Tag Archives | Nonprofit

…Project 7 will change the world?

Project 7

Project 7 is ambitious: They want to heal the sick, save the Earth, house the homeless, feed the hungry, help those in need, build the future, and hope for peace.

The idea actually came out of the seven deadly sins. The thought was that “What if man in his selfishness instead of focusing on abstaining from the 7 sins worked to help those that were a consequence of one of these 7?”

For example: What if a “glutton” stopped focusing on himself, and started focusing on helping those that were starving.

The company’s goal is to bring to market everyday products— the first of which is bottled water—that consumers can easily purchase in order to effect change across the seven areas of critical need.

The goal is to make it an easy change for consumers, as the products look and taste the same as their non-Project-7 counterparts, but more than 50 percent of the profits go towards a community piggy-bank.

Throughout the year, nonprofits that benefit on of the seven causes can apply to be the recipient of that piggy-bank, and Project 7 will select three finalists for each. Then, they invite the consumers to vote online for the organization within each area that will receive the proceeds collected throughout the year.

To help get things started, Project 7 has even committed to donating $15,000 to nonprofits supporting each of the seven areas of critical need, totaling a minimum donation of $105,000 in 2009.

Project 7 uses Polyethylene Terephthalate (PET) bottles that are 100 percent recyclable, and will even package those bottles in boxes made from 100 percent recyclable material and printed with soy inks.

Is this the future of consumer-based activism?

Time will tell, but it sure looks like it’s off to a good start!

[Project 7]

[Via: Josh Spear]

…It’s Things Thursday: Causes Charity Gifts?

Causes Charity Gifts

While I don’t think I will ever understand why people spend $1 to send their friend a virtual Facebook gift, I do like the virtual gifts that Causes is selling.

With over 300,000 members, Causes is one of Facebook’s most popular applications. It allows users to donate to a good cause (any registered 501(c)(3) nonprofit or presidential campaign) and then encourage others to do the same.

To give back something somewhat tangible, Causes now allows you to give virtual charity gifts to your friends. Unlike Facebook’s gifts however, these aren’t just meaningless bitmaps.

Each Causes gift ranges from $10 to $200, and includes everything from a pair of blankets from the American Red Cross to an OLPC laptop from the OLPC Foundation.

The cost of the gift is the cost of the real world item, and each gift signifies an actual giving of that item to a real person.

It’s digital meets donation, and I dig the result.

[Facebook – Causes – Charity Gifts]

[Via: TechCrunch]