Tag Archives | Originals

…Adidas is adding AR to their Game Pack shoes?

Adidas Originals AR Game Pack

Sure, your shoes look good and show off your style, but do they do anything besides keep your feet protected?

If they’re part of the Adidas Augmented Reality collection they do! Starting in February of 2010, Adidas will release a collection of shoes with an augmented reality code built directly into the design. These five special kicks, called the Adidas Originals AR Game Pack, will unlock an exciting online experience with challenging games and exclusive content living within a virtual version of the Adidas Originals Neighborhood.

Are you ready?

[Adidas Originals – AR Game Pack]