Tag Archives | Partnership

…iPhone Apps = Apple Games?

iPhone Doom

Food for thought: Despite the fervor surrounding Apple’s announcement today, and the thousands of rumors that have surfaced as a result, the biggest change to the iPhone is going to be an already announced feature: Apps.

Many of these apps are going to be games, and so far, it looks like many of the major game manufactures are on-board and developing for the new platform, which got me thinking; could these partnerships develop into full gaming support for Apple’s full-sized computers as well?

Gaming has long been a missing aspect of the Mac experience, but a few key converts could change all that, meaning the iPhone Apps could be a door for Apple to use to enter the lucrative gaming market that it needs if it’s going to continue its growth and market share acquisition.

Makes you wonder…

[Apple – iPhone]

…Tokidoki Mimobots are now available?

Tokidoki Mimobots

Mimoco’s latest series of Mimobot designer USB flash drives is a partnership with Simone Legno’s tokidoki brand, and features the monkey-adorned Meletta, Italian devil chef Pastaio, and treasure-hunting Pirate Nero.

    Meaning “sometimes” in Japanese, tokidoki was named because of Simone’s love for Japanese culture and because he believes “everyone waits for moments that change one’s destiny.”

As always, they come preloaded with desktop icons, wallpapers, avatars, soundBytes, and an issue of the MimoZine digital magazine.

Now available for pre-order.

[Mimoco – Mimobots – Tokidoki]

…It’s Movie Monday: 10 MPH?

10 MPH

10 MPH is “a comical documentary that follows a pair of aspiring filmmakers as they quit their jobs and turn a friend’s ludicrous idea into a movie. The impulsive purchase of a two-wheeled Segway scooter sets this story in motion when the two friends decide to travel from Seattle to Boston at 10 mph in an attempt to change their lives forever… What ensues is a road trip like none other with a haphazard cast of characters you could only find on a zany 100-day trek through America’s back roads. Each poignant story the two friends discover along the way inspires a craving inside to go out and do that thing you’re supposed to do.”

What’s interesting is that they’ve taken this film to the indie extreme, making money through a partnership with OurStage, and going open source by showing you how to make your own movie with the 10 MPH DIY Manual.

The entire film is shown below, but be sure to check out the 10 MPH site to help support the cause.

[10 MPH]

…It’s Things Thursday: Facebook Gifts?

Facebook Gifts Blue Spheres

Today, the ‘book and the ‘soft joined forces, and Microsoft gave Facebook $240 million at a valuation of $15 billion for an expansion of their advertising partnership.

$15 billion?

A site that lets people poke each other and share pictures is worth $15 billion?

Yes; and here’s why: Facebook prints money.

Facebook has created a product that turns a 99.99% profit, has incredibly (almost infinitely) high demand, and costs nothing to make.

What is this mystery product?

Facebook Gifts.

What are Facebook Gifts?

“Facebook Gifts allows you to send personalized messages with icons to your friends on Facebook.”

Basically a .gif with a message, these “Gifts” are a perfect example of why Facebook is worth $15 billion (and probably even more).

Facebook Gift Unicorn

Take, for example, today’s Gift: A Unicorn.

I’m going to go ahead and assume that with a few MS Paint skills and a spare hour, I could crank out the unicorn image that they’re using.

And if I were Facebook, and I did go ahead and create this unicorn Gift; how much would I expect to get paid for my hour of work?

$10 million.

That’s right, Facebook will eventually make $10 million from this crappy unicorn .gif.

Not bad for an hour’s work.


I have no idea.

To clarify: I do know why they’ll make $10 million: Because people will eventually buy 10,000,000 of these crappy unicorns. What I don’t know is why people will eventually buy 10,000,000 of these crappy unicorns. I mean, it is a crappy unicorn after all.

I think part of the reason why Facebook can sell so many of these things is that they have hit upon the perfect price point. Users don’t see $1 as being a lot of money, so they’ll gladly skip their next iTunes download to let their friend know that they care.

If Gifts were free, no one would want one. You’d give them to your friends, and they’d simply add them to the pile of other free gifts. Put a $1 price tag on the Gift however, and suddenly, giving a gift is a momentous occasion. You’re spending your hard earned cash, and sending your friend something of value.

And hey, it’s not like everyone else is going to get the same one, right? Aren’t they at least part of a limited edition?

Yes; if you consider 10,000,000 to be a limited edition.

That’s right, 9.999,999 other people are going to get that very same ‘limited edition’ unicorn, and Facebook is going to get 10,000,000 one dollar bills added to their bank account.


Like I said, they print money.

And despite my despising of the Facebook Gift idea, I will say this: I’ll gladly plop down a hard earned Washington for one of these the day Facebook comes out with a Gift in the shape of a T-Shirt that says: “My friend just spent $1, and all I got was this lousy Gift”.

Hey, a guy can dream…


…It’s Things Thursday: Facebook Moo cards?

Moo + Facebook

Following a newly announced partnership, you can now import your images straight into Moo from Facebook to create custom MiniCards, Stickers, and NoteCards.

Plus, make a set of stickers before September 30, 2007, and you save 15% with the code FACEBOOKSTICKERS.


[Via: Moo]