Tag Archives | P.E.T.

…Project 7 will change the world?

Project 7

Project 7 is ambitious: They want to heal the sick, save the Earth, house the homeless, feed the hungry, help those in need, build the future, and hope for peace.

The idea actually came out of the seven deadly sins. The thought was that “What if man in his selfishness instead of focusing on abstaining from the 7 sins worked to help those that were a consequence of one of these 7?”

For example: What if a “glutton” stopped focusing on himself, and started focusing on helping those that were starving.

The company’s goal is to bring to market everyday products— the first of which is bottled water—that consumers can easily purchase in order to effect change across the seven areas of critical need.

The goal is to make it an easy change for consumers, as the products look and taste the same as their non-Project-7 counterparts, but more than 50 percent of the profits go towards a community piggy-bank.

Throughout the year, nonprofits that benefit on of the seven causes can apply to be the recipient of that piggy-bank, and Project 7 will select three finalists for each. Then, they invite the consumers to vote online for the organization within each area that will receive the proceeds collected throughout the year.

To help get things started, Project 7 has even committed to donating $15,000 to nonprofits supporting each of the seven areas of critical need, totaling a minimum donation of $105,000 in 2009.

Project 7 uses Polyethylene Terephthalate (PET) bottles that are 100 percent recyclable, and will even package those bottles in boxes made from 100 percent recyclable material and printed with soy inks.

Is this the future of consumer-based activism?

Time will tell, but it sure looks like it’s off to a good start!

[Project 7]

[Via: Josh Spear]

…It’s Things Thursday: Puppoose?

Puppoose

The Puppoose is “the most ergonomically designed, natural way to carry your pet. The luxuriously lightweight, soft fabric makes using this carrier a breeze! The Puppoose fits any small dog and any person! Its crocheted design has 4 holes at the base for the pet’s limbs, 4 adjustable straps to adjust the length, a neck cushion for your comfort, and a safety strap to ensure your pet’s security. Its hands-free convenience allows more quality time together!”

If you just read that and thought, “Wow, I’ve been trying to find more ways to spend quality time with my dog!” then maybe the Puppoose is for you, but then again, maybe you should check your sanity fluid at the next stop. I understand wanting to be close to your dog and all, but do these dogs look happy?

Despite my warnings, if this looks like the perfect gift for your furry friend, they’re $80 from Feel The Flo.

[Feel The Flo – Puppoose]

[Via: Design Milk]

…Leonard wants to be in the Seattle Aquarium?

Leonard Tank

Leonard is sad because they won’t let him into the Seattle Aquarium.

Instead, he swims around in a rather interactive advertisement where you can feed him, clean his tank, rearrange his rocks, and dress him up. (Just like a real pet goldfish.)

Will he ever make it in?

(Does anyone care?)

[Let Leonard In]

[Via: The Presurfer]

…Wine bottles should be recycled?

Wine Bottle

On behalf of the Earth, I’d like to say thanks to Wolf Blass for bottling their Bilyara Reserve in P.E.T. bottles. Unlike the traditional colored glass used in wine bottles which can only be “downcycled” into lower grade products, P.E.T. can be recycled into many equivalent products, so it produces 80% less wastes than traditional bottles. Plus, it makes the bottles “unbreakable”. It’s environmental.

[Wolf Blass]

[Via: TreeHugger]