Tag Archives | Phenomenon

…Red Bull’s Snowscrapers brings snowboarding to NYC?

Red Bull Snowscrapers Logo

Red Bull loves bringing sports to where they’ve never been before, so on Thursday, February 5th, 16 of the world’s best snowboarders, iconic Olympic gold medalist Shaun White, freestyle / backcountry legend Travis Rice, ultra-progressive phenomenon Pat Moore, Burton’s Kevin Pearce, Mikkel Bang, Danny Davis, Kohei Kubo, Kazuhiro Kakubo, Nitro’s Andreas Wiig, DC’s Torstein Horgmo, Forum’s Jake Blauvelt and Greg Bretz, Rome’s Bjorn Leines and Ride’s JJ Thomas will hit the slopes of New York City to battle it out for $100,000 in prize money.

How will they hold a snowboarding competition in a city without slopes?

Easy: They’ll build their own.

The monster backcountry-style mountain, which will tower more than 90 feet above the ground, features a huge hill, a three-story, step-up style landing ramp, and three different kinds of snow. Having trouble picturing what 90 feet looks like? Here’s a sneak peak of the ramp being set up:

Red Bull Snowscrapers Setup

For reference, each of those colored boxes is a shipping container, and there are 10 levels of them holding up the structure.

If you’re in New York, this is a can’t miss event, but if you can’t make it in person, you can still catch it live on Go211.com, or on NBC on Sunday, Feb. 15th.

[Red Bull Snowscrapers]

[Photo Via: TheJamesC]

…The Fail Whale has a story to tell?

Fail Whale

How did Yiying Lu’s “Fail Whale” go from an unfortunate placeholder to an entire social media brand?

As with most things on the Internet, it was a little bit of skill mixed with a whole lot of luck, and some randomness thrown in for good measure.

If you’re unfamiliar with the Fail Whale phenomenon, or if you’d like to know a little more about the behemoth beast, then check out ReadWriteWeb’s “The Story of the Fail Whale” and see what you’ve been missing.


[ReadWriteWeb – The Story Of The Fail Whale]

[Yiying Lu]

…Danger makes the world go slower?

SkydivingEver wonder why time seems to slow down during moments of danger?

According to David Eagleman, a scientist at Baylor College of Medicine in Houston:

    When a person is scared, a brain area called the amygdala becomes more active, laying down an extra set of memories that go along with those normally taken care of by other parts of the brain.

    “In this way, frightening events are associated with richer and denser memories,” Eagleman explained. “And the more memory you have of an event, the longer you believe it took.”

    Eagleman added this illusion “is related to the phenomenon that time seems to speed up as you grow older. When you’re a child, you lay down rich memories for all your experiences; when you’re older, you’ve seen it all before and lay down fewer memories. Therefore, when a child looks back at the end of a summer, it seems to have lasted forever; adults think it zoomed by.”

How did he test this theory?

    Researchers dropped volunteers from great heights. Scientists had volunteers dive backward with no ropes attached, into a special net that helped break their fall. They reached 70 mph during the roughly three-second, 150-foot drop.

    “It’s the scariest thing I have ever done,” said David. “I knew it was perfectly safe, and I also knew that it would be the perfect way to make people feel as though an event took much longer than it actually did.”

    Indeed, volunteers estimated their own fall lasted about a third longer than dives they saw other volunteers take.

Now you know.

[LifeScience – Why Time Seems to Slow Down in Emergencies]

[Via: Neatorama]

[Photo Via: SoldiersMediaCenter]