A TOTO HET toilet can save up to 24,655 gallons of water per year, but how do you show that visually so that you can truly grasp what a number like that means?
That’s the question that SKAGGS faced for their latest photo shoot, and the answer involved “2 months of planning, 1 trip from El Paso to Dallas and back, 1,000 – 5 gallon water bottles, 3 trucks, 2 tractors, 1 buggy and a whole lot of man (and woman) power”.
Click the links for a rather interesting behind the scenes.
Though I doubt the world of the automotive spy photographer is anything near as glamorous as how it’s portrayed in “The Illusive”, it sure is a neat way to debut a new ride.
The film, which features the new SLR Roadster (among other Mercedes offerings), the Apple iPhone, and a Canon camera (“ideal brand partners are brought together and acquired for each film individually”), follows a freelance photog as he attempts to get the exclusive shot, and the illusive girl.
A closed-off racecourse in northern France. A high-class German carmaker is holding a hush-hush photo shoot for its hypercharged baby. No one outside of the company has ever seen the secret new roadster.
It’s a very entertaining film, if a bit short, and does a great job of advertising for the product without coming off as a blatant product advertisement.
