How did Yiying Lu’s “Fail Whale” go from an unfortunate placeholder to an entire social media brand?
As with most things on the Internet, it was a little bit of skill mixed with a whole lot of luck, and some randomness thrown in for good measure.
If you’re unfamiliar with the Fail Whale phenomenon, or if you’d like to know a little more about the behemoth beast, then check out ReadWriteWeb’s “The Story of the Fail Whale” and see what you’ve been missing.
[ReadWriteWeb - The Story Of The Fail Whale]
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