Naked & Angry is skinnyCorp’s latest venture (the guys behind Threadless) and they’re hoping to take Threadless’ success and expand it into other areas of design.
Their stated goal of Naked & Angry is “to create high quality products from patterns submitted and chosen by the brand’s audience”.
Anyone can come to Naked & Angry and submit a pattern design to be voted on by other Naked & Angry users. The design will be scored for 14 days at which time it will be given a final score. The highest scoring designs will be manufactured and products will be created inspired by the patterns. The winners will receive a $750 cash prize and 1 free Naked & Angry item.
Their first series of objects was a set of silk neckties, and they’ve now moved on to hand screened wallcoverings, so you can see that the product line is going to be diverse. Apparently their plans include everything from ties and tops to pillows and belts to socks and sweaters to wallpaper, so if you can put a pattern on it, Naked & Angry will turn it into a competition.
New patterns will be chosen every season, and the goal is 5-15 various new items at a time.
Will Naked & Angry ever equal the success of Threadless?
My guess would be no, because I can’t imagine that the market for neckties and wallpaper is nearly as big as the market for t-shirts, but regardless, it seems like a great idea, and a great place to check out if you’re looking for something really unique with a handmade touch.