After promising to blow up one of their restaurants to symbolize their commitment to change, they “accidentally” blew up a neighboring restaurant while broadcasting the whole thing live on the internet.
In addition, they’ve issued an apology letter on their site to the restaurant that they blew up:
Thankfully, plenty of people happened to be there with camera in hand, and YouTube is now filled with commercial sized snippets of first person viewpoints; all appropriately tagged, described and titled to lend that extra bit of authenticity to the whole thing.
Don’t think you can hide from me though Ruby Tuesday, because I can see right through your shenanigans.
You had plenty of visitors, you had tons of interesting content, and you had everyone wanting to be you.
Sadly, it wasn’t meant to be. You let it get to your head, and now, your credibility is fading fast.
What happened?
You jumped the shark.
Yes, I’m talking to you Perez Hilton, CNN and eBaum. You too AOL, MySpace and Ain’t It Cool News; don’t think you can escape.
You jumped the shark, and now Holy Taco has added you to a list of eight websites that jumped the shark for the whole world to see; because sometimes, you just have to call shenanigans.