When two kings of marketing wage a war, only one can win, and in this case, Kanye gets to keep his crown.
Kanye West and 50 Cent (and Kenny Chesney) all released albums on September 11, and Kanye and 50 decided to make it a contest to see who could sell the most records.
Apparently, it was a publicity stunt that worked, because they sold a combined total of over 1.5 million records, and Kanye had the largest sales total by a single artist in more than two years according to Billboard.
With 957,000 albums sold during the week, Kanye’s “Graduation” easily outdid the 691,000 copies of 50’s “Curtis”; leaving Kenny came in third with a respectable 387,000 for his “Just Who I Am: Poets & Pirates”.
According to their agreement, 50 will never again release another solo album, though we’ll see how long that promise lasts after the dust settles.
My opinion: No big loss, as after listening to both, I must say that Kanye’s release was so fresh and so clean, while 50’s seemed to stick to the tried and true, though that’s feeling a bit aged after all these years.
But hey, at least there’s always Kenny!